Facebook Pixel for LeadDigital

Here’s the Difference Between Metrics and KPIs—and Why It Matters

My Post.jpg

With so many businesses and news outlets offering advice on how to use data, the BI corner of the web is teeming with industry jargon: metrics, KPIs, analytics, to name a few.

Unfortunately, it’s not uncommon to see some of these terms used interchangeably. The problem is, they aren’t the same—and using them correctly makes a difference.

Change your perspective
The way we use words changes the way we think about and understand them. So using them interchangeably not only creates confusion, it can actually be bad for business.

To get real power out of your data, it’s important to understand the relationship between KPIs and metrics, and how to use them. That’s why we’re setting the record straight, once and for all. – Read More

 

Facebook
Twitter
LinkedIn
Pinterest
Best franchise marketing

Best Digital Agency for Franchises: Top Picks for Boosting Your Business

Digital marketing has become an essential aspect of modern business, and franchises are no exception. With the rise of e-commerce and online shopping, franchises must have a robust online presence to remain competitive. However, creating and maintaining a digital marketing strategy can be challenging, especially for franchise owners who have

Read More »
smma meaning

SMMA Meaning: What Does SMMA Stand For in Digital Marketing?

Social Media Marketing Agencies (SMMAs) have become increasingly popular in recent years due to the growing importance of social media in the business world. SMMA meaning refers to companies that offer social media marketing services to businesses and individuals looking to increase their online presence. These agencies provide a range

Read More »