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Here’s the Difference Between Metrics and KPIs—and Why It Matters

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With so many businesses and news outlets offering advice on how to use data, the BI corner of the web is teeming with industry jargon: metrics, KPIs, analytics, to name a few.

Unfortunately, it’s not uncommon to see some of these terms used interchangeably. The problem is, they aren’t the same—and using them correctly makes a difference.

Change your perspective
The way we use words changes the way we think about and understand them. So using them interchangeably not only creates confusion, it can actually be bad for business.

To get real power out of your data, it’s important to understand the relationship between KPIs and metrics, and how to use them. That’s why we’re setting the record straight, once and for all. – Read More


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