👀 Google starts testing creepy alternative to cookies. Ahead of the death of third party cookies in 2023, Google is continuing to test new alternatives to help its advertisers, sorry, protect user privacy…. Topics is the latest tool to begin trials which involves tracking “topics” a user showed interest in while browsing the internet.
🐦 Elon Musk joins the Twitter board after becoming its biggest shareholder. Less than a week after rumours started about Elon building his own rival to Twitter, the world’s richest man joins the twitter board. This has prompted calls for an investigation after it was revealed the billionaire ignored regulations by not declaring his stake in the company after it crossed the 5% threshold in mid-March.
👧 👦 Prepare to see even less of your kids. Epic (creators of the online game fortnite) and Lego partner to build a metaverse for kids. I know, its just what we’ve all wanted…. Are you still confused about what the metaverse actually is? Don’t worry you’re not alone. 👈
🍏 Apple made some Facebook ads appear useless but don’t be so hasty. When Apple rolled out its last privacy update in September 2021 advertisers not surprisingly noticed a drop in conversions and a bump in google sales. Many advertisers were fooled into turning ads off and then realised the mistake they’d made.