Facebook Pixel for LeadDigital

Google is expanding when it shows ads to ‘people in targeted locations’

My Post (63).pngThe advanced location targeting option update is aimed at reaching commuters — whether they’re at home, work or on the road.

Google has been quietly rolling out a change to the location targeting options in Google Ads. The change was first spotted in display campaigns, but now appears to have rolled out for search and shopping campaigns, too.

What’s changing? Google has changed the “People in your targeted locations” option to “People in or regularly in your targeted locations.”

The old setting of “Reach people in your targeted locations” did not include showing ads to people “who searched for your target locations but whose physical location was outside the target location at the time of searching.” (The help page had not been updated to reflect this roll out at the time of publication.)

With this change, instead of showing ads to people only when they are physically located in your targeted locations at the time of their search, it will also include people who regularly commute or travel to your targeted locations even when they aren’t physically there when they perform a search.

The idea is your location-targeted campaigns can reach people with ads targeted to their work locations when they are home and vice versa. – Read more

Facebook
Twitter
LinkedIn
Pinterest
Best franchise marketing

Best Digital Agency for Franchises: Top Picks for Boosting Your Business

Digital marketing has become an essential aspect of modern business, and franchises are no exception. With the rise of e-commerce and online shopping, franchises must have a robust online presence to remain competitive. However, creating and maintaining a digital marketing strategy can be challenging, especially for franchise owners who have

Read More »
smma meaning

SMMA Meaning: What Does SMMA Stand For in Digital Marketing?

Social Media Marketing Agencies (SMMAs) have become increasingly popular in recent years due to the growing importance of social media in the business world. SMMA meaning refers to companies that offer social media marketing services to businesses and individuals looking to increase their online presence. These agencies provide a range

Read More »