Google will soon roll out a new look for search results which includes favicons in SERPs.
The website name and its favicon will appear at the top of the results card, as shown in the image above.
“With this new design, a website’s branding can be front and center, helping you better understand where the information is coming from and what pages have what you’re looking for.”
Google says this new look is helpful to searchers as they can more easily scan the page of results and decide which source to get their information from.
This change will also affect how ads are displayed. A black ‘Ad’ label replaces the green label, which is displayed at the top of the card along with a URL. – Read more