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Google Analytics: Use Up-to-date Tags for Optimal Reporting

My Post203.jpgGoogle Analytics periodically rolls out new tracking code. To date, the updates have supported:

  • Improved data collection methods, such as asynchronous tracking, which was included in a 2009 update. The “ga.js” tag could be placed at the top of all pages. It improved not only tracking but also load speed.
  • Enhanced data collection, such as Universal Analytics, which was rolled out in 2013. The “analytics.js” tag supported cross-device tracking, advanced segments, and custom dimensions and metrics.
  • Multiple products in Google Marketing Platform, such as the Global Site Tag — “gtag.js” — which represents the most recent tag. Global Site Tag was launched in 2017.

The updates present a challenge to ensure the latest tags are installed. They also present an opportunity: getting robust data and reports that help drive your business. – read more

 

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