Get some insights into how changes in spend could impact campaign performance.
Google is rolling out a new Budget Planner tool for Google Ads campaigns.
Kim Clinkunbroomer, who heads Clink Digital Marketing, alerted us to the new feature, available under the Tools menu in Google Ads. It appears to still be rolling out, so you may not see it in your accounts quite yet.
I’ve tried it out, and it’s pretty straightforward. A quick tutorial is also available to guide you through when you first get started.
The basics of how it works.
You can create a budget plan based on either clicks or conversions as a key metric. There is also the option to choose a target: clicks, spend or average CPC if you select clicks as the primary metric, or conversions, spend or average CPA when conversions is your key metric.
If you choose a target, you can manually enter a target amount, or (pretty handy) you can choose from “previous period” or the “same time last year.”
After you set the variables, Google will generate a draft budget plan. The forecast chart will show a gray point showing how your campaigns are expected perform with the existing settings if you make no changes. A blue line indicates how changes in spend will impact your key metric (clicks or conversions). – Read more