Google Ads has added the ability to download reports directly into Google Sheets.
This seemingly obvious integration between two Google products is a great addition for PPC pros who can now skip the tedious step of manually downloading data to Google Sheets before getting on with other spreadsheet-based tasks related to optimization and reporting.
There are other ways to get Google Ads data into Google Sheets like those offered by scripts, third-party vendors, and even Google’s own add-on for Sheets.
Given that there are several options, I’ll cover some of the pros and cons of this latest way to move data from Google Ads into a spreadsheet.
Pros
Scheduling
You can schedule reports to be downloaded to a Google Sheet as often as daily.
That’s right, the ability to get a report in the Google Sheets format isn’t limited to instant report downloads, but it’s also part of report download scheduling. – Read more
