Facebook Pixel for LeadDigital

Google Ads Offers New Recommendations to Improve Optimization Score

My Post (50).pngGoogle Ads is making its optimization score even more useful by adding new recommendations to improve campaigns.

An optimization score helps prioritize recommended actions for campaigns. It’s found within the ‘Recommendations’ tab.

Scores range from 0% – 100%, with 100% meaning there’s nothing further to improve.

Google says you can achieve an optimization score of 100% by applying or dismissing the recommendations in your account.

Google is adding the following new recommendations related to optimization scores:

  • Target ROAS and Target Impression Share Smart Bidding suggestions to help you bid more efficiently.
  • Bid adjustment recommendations for Affinity audiences, demographics, and In-market audiences.
  • Seasonal budget recommendations that suggest raising budgets for upcoming traffic increases to avoid missing out on potential customers. – Read more
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Best Digital Agency for Franchises: Top Picks for Boosting Your Business

Digital marketing has become an essential aspect of modern business, and franchises are no exception. With the rise of e-commerce and online shopping, franchises must have a robust online presence to remain competitive. However, creating and maintaining a digital marketing strategy can be challenging, especially for franchise owners who have

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SMMA Meaning: What Does SMMA Stand For in Digital Marketing?

Social Media Marketing Agencies (SMMAs) have become increasingly popular in recent years due to the growing importance of social media in the business world. SMMA meaning refers to companies that offer social media marketing services to businesses and individuals looking to increase their online presence. These agencies provide a range

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