Google Ads is testing a new way for businesses to capture customer information with lead form extensions.
This new ad extension was spotted by Steven Johns, who notes that he has access to it in his EGO Power+ Austria account:
GOOGLE ADS: *NEW* Lead Form Extensions
Just spotted in my EGO Power+ Austria account.#ppcchat #ppc @GinnyMarvin @mattgsouthern
In the screenshot shared in the tweet above, you can see how the new ad extension works. It’s designed to attract customers with a compelling call-to-action, in this case a special offer, which can only be accessed after filling out a lead form.
Advertisers can customize lead forms with their own title and description, and indicate which pieces of information they want to ask customers for. Customer information could include any or all of:
- Customer name
- Phone number