Whilst Google is known for dominating search marketing, Amazon has started giving the search giant a run for its ad revenue – something that astute marketers will have seen coming for some time now.
According to WPP, 55% of product searches in the US now emanate from Amazon, and advertising has been a key contributor to their strong growth – 60% year on year. – Read
Sometimes, the allure of the new can sweep us off our feet. In the realm of advertising, this chase for the next big platform, the next untapped audience, it’s akin to a modern-day gold rush. We’re miners, sifting through the digital silt, hoping to find those glittering nuggets of audience
Digital marketing has become an essential aspect of modern business, and franchises are no exception. With the rise of e-commerce and online shopping, franchises must have a robust online presence to remain competitive. However, creating and maintaining a digital marketing strategy can be challenging, especially for franchise owners who have
Franchise owners often find themselves struggling to reach their target audience on social media platforms. With the rise of Facebook as a marketing tool, many have turned to boosted posts as a means of increasing their reach and engagement. However, this may not be the best option for franchise owners