When putting together your client’s website, there are two major things you have to consider: consumers and search engines.
You need an SEO-friendly website that’s optimized for search engines so that you show up in Google when consumers are searching for your products. This is the first challenge, especially since even back in 2016, Google told Search Engine Land that they “processed at least 2 trillion searches per year.”
You also need a creative, user-friendly designed website so consumers can easily find what they want to buy. The conflict for site owners, especially sites that have hundreds of products available, becomes finding a balance between being user-friendly and SEO friendly. You have the development team fighting to keep the visual and user aspect of the site very simplistic. On the other hand, you want the site to have enough content on it so Google can rank the site effectively for user search queries.
To further complicate things, businesses often have two separate teams for SEO and web development. Even if both teams are in-house, having them work together to build a beautifully successful ecommerce website becomes challenging.
Conflict often arises with the design of a website and how to make it SEO-friendly, especially when you’re bringing in two different teams and expecting them to understand the complexities of each other’s work.
So how do you find the balance when you have conflicting suggestions coming from the SEO team and the web development team?
In this article, we’ll look at different website elements to consider, and some ways you can find some common ground between these two goals.
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Website navigation
Web developers are typically focused on the site’s overall look, feel, and user experience. Designers and developers will care about a page’s visual elements and how consumers interact with those elements. They often like to keep things as simple as possible, especially since consumers using mobile devices have long surpassed consumers using desktop or laptop devices.
On the other hand, SEO marketers will say you need to focus your navigation efforts on optimizing for search engines.
A basic example of this can be found on teacollection.com: – Read more
