If you’re reading this article, it’s likely because you’re considering running digital ads.
You’ve heard about Facebook Ads and Google Ads but you’re still unclear on the difference between the two platforms.
In this article, we’ll cover each platform’s unique features, the key differences to keep in mind, and the factors to consider when deciding which ad platform to use.
Let’s get started.
What is the difference between Facebook Ads and Google Ads?
Facebook Ads is an advertising platform used for paid social campaigns on Facebook while Google Ads run search and display ads. While they both run pay-per-click (PPC) ads, they do so on separate channels and often target users at different stages in the buyer’s journey.
These platforms are often pitted against each other but in fact, Facebook Ads and Google Ads are complementary, each offering unique benefits to marketers.
If your team can only focus on one, there are a few things you’ll want to consider.
Your Campaign Goal
What do you want to accomplish with your campaign? Is it brand awareness, leads, sales, or something else? Knowing this answer can already steer you in the right direction.
Google Ads is ideal for demand capture – meaning reaching users who have high purchase intent. For instance, if I’m looking up the keyword “water bottle,” this may signal an interest in purchasing one.
With that in mind, the ads below align well with search intent and can lead to sales.
Facebook Ads, on the other hand, is ideal for reaching consumers who are near the top of the funnel, (i.e., great for brand and product awareness). – Read more