To get your emails read, they first need to make it to the inbox. That’s why email deliverability is kind of a big deal.
If you’re just getting started with email marketing, you might be wondering what all the hoopla’s about when it comes to email deliverability.
Whether you’re unsure how it impacts your email success, or if you’re just not convinced it’s that big of a deal, we wanted to help bring clarity to the sometimes puzzling topic.
Why email deliverability is a big deal
Reason #1: You want people to read your emails.
I know, this one is kind of obvious. Of course you want people to read your emails! But there’s a whole lot that goes into making that happen – and a big chunk of it has to do with email deliverability.
Unless you pay careful attention to the things that impact your deliverability, the basic goal of getting people to read your emails becomes extremely difficult to attain.
Plus, focusing your attention on email deliverability will help you achieve better open and click rates.
Reason #2: You don’t want to be labeled a “spammer.”
If people mark your messages as spam, that might cause your deliverability to take a dip. When you receive a spam complaint, future emails might end up in the spam folder, too.
Not sure if you’re sending spam? Here’s a telltale sign: you send email content that doesn’t align with what your subscribers expect to receive from you. Or, the majority of your email content is too promotional.
To avoid sending spam, set clear expectations for your subscribers about the email content you send. Then, deliver on that promise.
So, what should you do in order to reach the inbox? Follow some key email deliverability best practices. – Read more