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How Long Should an Email Subject Line Be?

Your email subject line matters. 47% of people open emails based on the subject line alone, according to research done by Business2Community. Because of this, marketers

3 Easy Steps to Grow Your Email List

Email marketing doesn’t work unless you build a list of people to send messages to who are interested in your products or services. If you’ve captured email

3 Email Tactics For Customer Retention

In hospitality, success depends heavily on repeat custom. Many marketers forget this and put their focus into gaining new ticket sales or bookings; however when

Why You Need An Email Marketing Strategy

Strategy is the foundation upon which a business is built. Without a clear strategic framework in place, it is impossible to effectively manage or develop

Is Email Marketing Dead?

Let’s start with the facts. Right now, according to a report by The Radicati Group, 269 billion emails are being sent daily. This figure is

Do You Need a Bigger Agency?

Large agencies have fancy offices, more resources, big name clients and shiny awards on their walls. Game over, right? “Does size really matter?” Not so

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