The Client
Blippi is a global children’s entertainment brand with a strong presence on YouTube and streaming platforms. In 2024, they launched their first-ever live tour in the UK, aimed at engaging audiences beyond the screen and driving real-world ticket sales.
The Challenge
With no historical data for live UK events, Blippi needed to build awareness, generate demand, and sell out venues—all within a tight window and without existing local tour benchmarks.
Our Role
We partnered with Blippi to create and manage a full-funnel paid social campaign that connected awareness to action—from ad impression to ticket purchase.
- Audience Strategy
We developed layered targeting across Meta platforms, combining cold outreach to parents with warm retargeting based on engagement signals, video views, and previous brand interaction. - Creative Development
Working with the client’s brand team, we supported creative production and copywriting—adapting content for UK audiences while preserving Blippi’s energetic, child-friendly tone. - Conversion Funnel Build
We mapped the journey from ad to action, ensuring frictionless traffic flow to ticket booking pages, using custom landing pages built for conversion. - Campaign Execution
The campaign ran for six months leading up to and during the tour, with agile adjustments based on performance signals and sales patterns by region. - GA4 Attribution Setup
We implemented a full Google Analytics 4 tracking and reporting setup, tailored to the new tour website. This allowed for clean attribution, weekly and monthly reporting, and clear visibility into what was working—across both Meta ads and organic channels.
The Outcome
- Blippi’s first UK tour sold out and exceeded ticket sales expectations
- Full-funnel visibility gave the brand team actionable insights weekly
- Ad creative resonated strongly with UK parents, helping expand market reach
- The client now has a repeatable digital playbook for future live event launches
| Before Campaign | After Engagement |
|---|---|
| No UK tour presence | First UK tour sold out |
| No full-funnel tracking | GA4 implementation with clear attribution |
| No regional ticketing insights | Weekly performance breakdowns by audience and region |
| No local ad targeting | Custom Meta campaigns for UK family audiences |
