Are virtual stars the next step for influencer marketing?

A new phenomenon has cropped up, which hasn’t done much to help perceived authenticity within the industry. It’s mainly down to Lil Miquela – a virtual/CGI influencer with an impressive 600,000 followers on Instagram. – Read

Direct Response

Measuring ROI in Local Store Marketing with Direct Response Advertising

Profitable local store marketing relies on understanding and effectively measuring the return on investment (ROI). Direct response advertising provides an invaluable tool for achieving this,

October 11, 2024

Strategy

Utilising Chatbots for Customer Service

Imagine a world where customers receive instant support at any time of the day or night. In today’s digital age, this is a reality made

October 4, 2024

Reputation Management

Using NPS to Build Customer Loyalty

Building customer loyalty is no small feat in today’s competitive marketplace, yet it remains a critical goal for any business. The Net Promoter Score (NPS)

September 27, 2024

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