SEO depends on search engines understanding your content so they can determine where it should rank.
While they’re constantly improving, they still have a long way to go.
It’s our job to help them better understand exactly what our content is about so it will rank better and receive more organic traffic.
The challenge is in how we get there.
So how do we ensure that search engines understand our content?
Some people approach this through trial and error.
They’ll create a web page here and there. Maybe some just contain a bunch of text while others are loaded with images and videos. There’s no uniform structure or plan for their content. They approach each page as a blank canvas.
They’ll say “there’s more than one way to skin a cat!” But should we really listen to people who want to skin cats? I mean, I’m no fan of cats, but that’s a little weird.
I don’t like the random trial and error approach.
It’s inefficient and inconsistent.
Process Leads to Better Results
I’m a process guy because, with a documented and proven process, you can scalably replicate your successes.
That’s why companies like McDonalds and Subway are so successful.
They certainly don’t make the best food!
Instead, they’ve simply developed a process to prepare their food and serve their customers in an incredibly efficient and consistent manner.
This means that the mediocre hamburger made from questionable meat sources will look, smell, and taste exactly the same in Tampa as it will in Seattle. It will also take about the same amount of time to prepare, and it will be packaged in exactly the same way.
Imagine if you had a process like that for your on-page SEO efforts?
Well, I have some good news and bad news for you.
The good news is that I do have a solid blueprint you can use to help ensure your content checks all the boxes from an SEO perspective. It will also help to ensure your content is superior to most, if not all, of your competitors.
The bad news is that this is not a silver bullet. – Read more
