Amazon E-Commerce Strategy & Ad Campaign

The Client

MAPI a US-based e-commerce retailer with a broad product catalogue. At the time of engagement, Amazon accounted for a small fraction of their total revenue, and they wanted to grow it without committing to a large ad budget.

The Starting Point

MAPI had tens of products listed on Amazon, but only limited visibility into which were actually performing. Sales were averaging around $65,000 per year, and listings lacked consistency in imagery, copy, and in-store SEO. Advertising was minimal, and there was no clear structure behind product promotion or campaign management.

Our Role

We partnered with MAPI to deliver a clear, phased plan that would grow their Amazon channel in a sustainable and efficient way.

• Initial Audit & Performance Breakdown
  We conducted a full diagnostic: which products were selling, which delivered the best margins, and how listings were performing in search. This identified opportunities to streamline and prioritise.
  
• Storefront Overhaul
  Working closely with MAPI’s in-house team, we redesigned product pages—upgrading imagery, rewriting product copy, and improving keyword structure. Every change was made with conversion and discoverability in mind.
  
• Reindexing & Relaunch
  Once optimised, all pages were resubmitted to Amazon to ensure re-indexing and ranking improvements could take effect. This gave the refreshed listings a clean slate.
  
• In-Store Ad Strategy
  We then introduced a targeted Amazon PPC strategy focused on MAPI’s best-selling and highest-margin items. Budget ramped up gradually from $3K to $10K/month over nine months, always tied to observed performance.

The Outcome

• Amazon sales grew from $65,000 to $1,000,000 within 12 months
• Ad spend efficiency remained high by focusing on proven products
• MAPI’s internal team was trained and equipped to carry the strategy forward