Facebook Pixel for LeadDigital

Ad Copy Tips For the COVID Era

My Post (27)Striking a balance between promotional and socially conscious messaging can be challenging right now. We know that Google and Facebook are actively monitoring and snubbing out inappropriate ad copy that has malicious intent (and for that, we’re grateful). That said, it’s difficult not to talk about it and empathize with our audiences.

Google is running a series of weekly webinar sessions called Mobile On Air. In their first session, from May 5th, they covered “Design and Performance in Uncertain Times”. I really enjoyed the section on design principles as it has a universal approach for ad messaging. Below are tips and thoughts on how to approach your message:

Color

Color theory and the link to psychology can help soften your ads.

  • Try to avoid red as it is often associated with error or warning messages
    • If red is one of your brand colors, reserve it for your CTA to draw attention
  • Utilize the “calm colors” or earth tones such as blues and greens
  • Use a coherent color pallet. To attract attention use complementary colors (colors directly opposite of each other on the color wheel)

Tone

The tone of your message should be caring and calm while still illustrating your business’ authority on the matter. Messaging that is too emotional can cause audiences to lose confidence in a business’s authority. Always use credible sources and statistics when making statements and own your narrative. In Kamlyn’s article PPC in the Time of COVID she remarks that consumers respond positively to sensitive ad messaging but data suggests that the majority of consumers are not turned off by your ad messaging. – Read more

Facebook
Twitter
LinkedIn
Pinterest
Best franchise marketing

Best Digital Agency for Franchises: Top Picks for Boosting Your Business

Digital marketing has become an essential aspect of modern business, and franchises are no exception. With the rise of e-commerce and online shopping, franchises must have a robust online presence to remain competitive. However, creating and maintaining a digital marketing strategy can be challenging, especially for franchise owners who have

Read More »
smma meaning

SMMA Meaning: What Does SMMA Stand For in Digital Marketing?

Social Media Marketing Agencies (SMMAs) have become increasingly popular in recent years due to the growing importance of social media in the business world. SMMA meaning refers to companies that offer social media marketing services to businesses and individuals looking to increase their online presence. These agencies provide a range

Read More »