The Client
Text Management is a UK-based digital communications company offering SMS marketing, wallet-based loyalty, customer feedback tools, and more. The business operates in multiple sectors and needed a website that reflected the true breadth and sophistication of its service offering.
The Starting Point
When we were brought in, the website was a single-page placeholder. The business had evolved far beyond that—offering complex, high-value services—but there was no digital infrastructure to match. Our job was to build a full brand and platform from the ground up that reflected their capabilities and made it easy for prospects to understand what they offer, who it’s for, and why it matters.
Our Role
- Brand Development
We worked with the client to build a complete digital brand identity. This included creating a new logo, colour palette, iconography, and design system—all aimed at projecting clarity, confidence, and professionalism. - Site Architecture & Sector Targeting
We helped identify the industries where Text Management was best placed to win, and structured the site around those verticals. Pages were built for each key service and sector, allowing visitors to quickly navigate to relevant content. - Messaging & Copywriting
We collaborated closely with the client to refine their messaging—translating complex services into clear, benefit-led language tailored to specific buyer types. - Design & Build
The site was built to perform across devices, with custom layouts for desktop and mobile. Behind the scenes, we delivered a clean CMS so the internal team could manage updates in-house post-launch. - Attribution & Analytics
Using our in-house framework, we built lead attribution tracking directly into the site, fully integrated with Google Analytics 4. The team now has full visibility over where leads are coming from and which channels are converting best. - Ongoing Support
We’ve continued working with Text Management over the past 18 months, providing strategic guidance, supporting campaign development, and advising on future iterations of the site as the business grows.
The Outcome
- Brand repositioned with a clear, modern identity
- Website now aligned with the scale and scope of the business
- Stronger messaging across sectors and service tiers
- Full attribution and GA4 integration for marketing ROI tracking
- Ongoing support from strategy through to execution
Before → After Snapshot
| Before | After |
|---|---|
| Single-page placeholder | Multi-page, mobile-responsive site |
| No clear messaging | Refined copy for sectors and services |
| No lead tracking | Full attribution setup via GA4 |
| No brand identity | Complete brand design and toolkit |
