Google Ads has made a big push toward automation, with rapid-fire changes to automated bid strategies and ad types in particular.
While the goal of automation is to streamline and simplify, the constant platform updates can cause confusion rather than clarity.
In this guide, we’ll break down every available automated ad type.
You’ll learn the difference between options and naming conventions, as well as when to use each one, so you can confidently make the best decisions for your campaigns.
Google-Created (Auto-Applied) Assets
First on our list of automated ads are those that Google automatically creates on your behalf, without any input from you.
You may not even realize these ads and assets are running, and they may not be compliant with your branding guidelines, so they’re important to review.
When to Use (or Avoid) Auto-Applied Ads & Extensions
You don’t have to do anything for Google-created assets to run (not even approve them!)
If you’re short on time or need some fresh ideas, you can effortlessly run auto-applied ads to test new messaging. Google states that using additional creative may improve your CTR.
However, if you need tight control over your ad messaging (including regulated industries), you may prefer to opt out of auto-applied ads to avoid the risk of non-approved ads slipping through.
Auto-Applied Ad Suggestions
Your account is automatically opted-in to Google Ad suggestions, which you’ll find on the Recommendations page of your account.
Google may add as many as 50 suggested ads per week (though it will likely be fewer). – Read more