We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. After that comes the nervousness, when will I get leads?
No business is going to be sustainable without leads.
The best way to ensure you’ll always get quality leads consistently is by building a lead generation website and driving targeted traffic to that page.
The basic idea of a lead generation website is, not to anyone’s surprise, capturing information from the visitors who you can then sell to, online or offline.
Some use an online form to request roof inspections for example (just saw an advert about it, ‘book a free roof condition inspection now’ and a web address – simple and effective), and others use it to capture email addresses that they can send promotions to.
By now you might imagine that there must be a lot of competition, if everyone is doing it. But the fact is, not everyone has understood the importance yet, and you shouldn’t allow them to take the crucial step first.
Start building your lead generation website now and be set with quality leads coming in.
In this guide I’ll explain to you how to build a website to generate leads with. I’ll only briefly cover things like getting yourself some webhosting and installing WordPress, there, that’s them covered. You can find plenty of excellent guides like this one for getting started with a basic website.
It’s easy to build a basic website and call it a lead generating site, but it’s difficult to succeed with actually generating those leads afterwards.
In this article we’re going to talk about how to build a lead generation website and how to make sure people fill out that form and give you their information. Once you learn about these practices and put them into action while developing a great landing page, you’ll soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on someone’s website, what do you first look for?
Signs of trustworthiness no doubt.
The usual ‘Featured in’ and ‘As seen on’ have a strong effect of taking the visitors’ suspicions away, and leaving them with a lot more trust that they came in with.
This is very useful for anyone wanting an increase in lead generation, from local plumbers to book authors and ecommerce sites alike, everyone wants the visitors to trust them before trying to present an offer to them.
Another trust building factor you should be using, apart from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them deliver a positive result for your conversions.
It has been surveyed that more than 60% of abandoned shopping carts and negative purchase decisions when interested have been directly related to a lack of trust badges on the site.
Funny how these tiny little badges can double your sales, isn’t it?
Once visitors learn to trust you and landing on your website, it’s easier to proceed to the next step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most commonly used way to collect customer information from websites, and why wouldn’t they be?
All the visitor needs to do is to fill in a couple of fields and hit send, subscribe or whatever you’ve decided to call the button.
Just keep in mind that even such a small factor as naming the button can have a huge impact, as you can see in this image by HubSpot:
But you must be careful in planning the form on your site, because regardless of what your wife or girlfriend might say, size does indeed matter.
At least when it comes to contact forms that is.
Conversion rates can also be significantly increased by the correct use of contact forms, which is why you should do everything in your power to get the best of the best contact forms out on your site.
Follow Up Or Flop
With many different ways of conducting follow ups it might seem like a difficult choice and you’d like to think about it a little longer, but please don’t.
You’re losing potential customers by the minute that you keep on considering.
Another lousy effect of poor follow up from your part is that around 65% of people speak poorly about your company and 48% go on to tell 10 or more people about their poor success with you.
This might not be true on everyone’s account, but for those of you who manage to go through with the sale this is going to become reality, which means you definitely need to have a good follow up system in place. – Read more
