Following these landing page best practices is the key to a high converting landing page.
You sit down at your desk fired up and ready to create a killer landing page. No doubt, this page is the thing that will make your email list sprout faster than flowers in May.
You stare at a blank canvas, willing the words flow through your keyboard.
But all you see is a blank screen.
You know a landing page can be a powerful marketing tool for your business or side hustle, but getting started from scratch can feel daunting.
Read on for 9 tips, tricks and landing page best practices to help you create a high-converting landing page.
1 – Write a benefit-focused headline
A headline is the first thing a visitor sees, so you need to make sure it grabs their attention from the get go. The value you offer needs to be immediately clear — after all, visitors need to know what’s in it for them if they’re going to sign up or buy from you.
In fact, a great headline could be the difference between your visitors reading on or exiting your page.
Approximately 80% of your visitors will read your headline, but only 20% will read the rest.
Our advice? Spend more time writing your headline than you do the rest of your page. Test different headlines to see which works best.
Check out the example below from JB Fit. See how she uses a benefit-driven headline to draw people in. – Read more