Google Analytics allows you to access detailed information regarding your online store’s traffic and sales.
It doesn’t matter what type of business you have or what your selling, Google Analytics is a staple component of your marketing strategy that will allow you to monitor and grow online conversions.
Google Analytics can seem a bit confusing at times even for a seasoned analyst. Sometimes it’s hard to know which metrics or reports are relevant to your e-commerce store, and which ones are just fluff.
In this article, I’ll be showing nine ways to use Google Analytics for your e-commerce store to help you get started today.
If you’re new to Google Analytics or you’d like to create an account you can use this guide to help set up Google Analytics in under 15 minutes. to follow along better in this article.
1. Use Google Analytics to Track Your Marketing campaigns.
With the power of Google Analytics, you can track any of your store’s online marketing campaigns (with or without Google Adwords/AdSense).
Track which landing pages and sources of the campaigns people interact with to complete a purchase. Giving a detailed data to see which funnels are the most effective and which aren’t so you can do A/B testing.
Maybe you already have a landing page running and your not sure what to do? Why not try these 7 Step from a Conversion Playbook To Quickly Optimize Your Landing Pages to point you in the right direction.
If you have a video or youtube channel included in your campaign you can use Google Analytics to track how many people watched your video or completed a purchase because of that video.
If you’re looking for amazing landing pages to use with your market campaigns or contest to host, Wishpond provides all the tools and features you need from start to finish with an easy Google Analytics integration so you can measure your results.
You can also use Google Analytics to help you know which channels to retarget customers to bring back lost sales.
I said it before, and I’ll say it again when it comes to conversions and sales. Google Analytics is your partner in crime.
2. Use Google Analytics to Track Your Sales and Revenue
For any business owner tracking revenue and sales is important. You want to know if your meeting your financial goals or see where you’re falling short.
So how do you use Google analytics to track your website’s revenue accurately?
First, you have to ask yourself the following questions:
- What are the landing pages that are getting the most conversions?
- How do people arrive on these pages?
- Which products represent the highest value to your customers in your store?
- How do you track your online revenue?
Stop yourself from diving into endless reports, and try to answer the questions above, from there best action to take after would be to set up a goal in Google Analytics. based on your answers. Your goal can be tailored to track completed transactions, which allows you to track your landing pages and products customer make on purchases. – Read more