Facebook Pixel for LeadDigital

80% of Voice Search Answers Are From Top 3 Organic Results

My Post (80).pngA recent study on voice search indicates that content is more likely to be returned for a query if it ranks in the top 3 web search positions.

SEMRush conducted an in-depth analysis of over 50,000 queries to find out which are the most essential ranking factors behind voice search.

In addition to ranking in the top 3 positions, content is also likely to be returned for a voice query if it’s contained in a SERP feature.

According to the study, 70% of answers returned from voice searches occupied a SERP feature (with 60% of those returning a Featured Snippet result).

The report also goes into detail about how backlinks, text length, page speed, and other factors affect voice search rankings.

Here is a summary of key findings from the study.

Voice Search in 2019: Key Findings

Backlinks

  • 50% of answers had backlinks with anchor text that appeared in the question.
  • Page Score and Trust Score were slightly higher for answers’ URLs. – Read more
Get The Latest Updates

Subscribe To Our Weekly Newsletter

Get the most actionable tactical and timely digital marketing advice you’ll ever need.

Get our FREE Email Marketing Checklist!

FREE Email Marketing Checklist

Email Marketing Checklist
  • Easy 15 Step Action Plan 
  • Actionable Advice 
  • Improve Results!