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80% of Voice Search Answers Are From Top 3 Organic Results

My Post (80).pngA recent study on voice search indicates that content is more likely to be returned for a query if it ranks in the top 3 web search positions.

SEMRush conducted an in-depth analysis of over 50,000 queries to find out which are the most essential ranking factors behind voice search.

In addition to ranking in the top 3 positions, content is also likely to be returned for a voice query if it’s contained in a SERP feature.

According to the study, 70% of answers returned from voice searches occupied a SERP feature (with 60% of those returning a Featured Snippet result).

The report also goes into detail about how backlinks, text length, page speed, and other factors affect voice search rankings.

Here is a summary of key findings from the study.

Voice Search in 2019: Key Findings

Backlinks

  • 50% of answers had backlinks with anchor text that appeared in the question.
  • Page Score and Trust Score were slightly higher for answers’ URLs. – Read more
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