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8 Marketing Tactics to Boost Your Mobile Conversion Rates

My Post.jpgIt’s no surprise, but the number of mobile users continues to grow with each passing year.

The recent survey revealed that 70% of digital media time occurs on mobile devices, and mobile internet users exceeded desktop worldwide.

For this reason, creating a mobile-friendly user experience is a must if you don’t want to lose a chunk of potential customers.

Another way to put it – there’s no time like the present for the online businesses to think harder about increasing mobile conversion rates. However, many businesses think this is a lot more difficult than it actually is.

In this article, I’ll share six super effective tips to boost conversion rates on mobile devices in no time.

1. Include CTAs

The goal of a mobile site is to attract target audience to take a specific action on the web page whether to buy, subscribe, download, read or share.

A good call-to-action affects the increase of conversions on any device. This is why it is important to include effective CTA buttons whenever necessary. The lack of CTAs can have a low mobile conversion rate.

Your CTA:

  • Should have a clear meaning and represent the action your customers are taking. Use the following proven words like “Sign up for free” , “View demo”, “Join free”, “Learn more”, “Show now”, etc.
  • Clearly reflect the benefits from taking action on the target page
  • Lead to the page of what you promised
  • Create the “thank you” page after a visitor completes a desired action
  • Use A/B testing tools like KissMetrics or Unbounce to experiment with the design of your CTA buttons.
    • Use different shapes, colors and sizes for the buttons

Once you’ve made it, make sure that all of your CTAs work well on your mobile devices to avoid any conversion issues.

Here’s a good example from Law Offices of John Rapillo, using clickable action CTA button:

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2. Optimize mobile SEO

With the launch of Google’s mobile-first index, it becomes essential to optimize your website in order for mobile users can find your content while searching.

This is because having a mobile-responsive website is not enough to improve mobile performance via organic search.

Before optimizing, the first thing you need to check whether your site is mobile-friendly. You can use the Google’s mobile testing tool to see how your site is going on and give you a list of things you should fix if your site doesn’t pass the test.

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Try to avoid intrusive pop-ups on mobile devices as Google penalizes websites that use such kind of advertising. The best way to use pop-ups is integrating as lightly as possible without interrupting user experience on mobile devices.

Adding eye-catching CTA buttons can help you generate traffic and revenue.

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Optimizing content for mobile devices is a must. This includes compelling titles and descriptions. You can use SE Ranking keyword research tool to look for high-performing phrases that generate more mobile traffic for your site.

Google reported that search queries like “near me”, “ nearby” have grown by 34 folds. For local business, it would be key to go for this kind of query.

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Another mobile content tip is to try to use short and simple headlines. Divide content into small paragraphs using bullet points, italics, bold, etc. Make sure you include right name, phone numbers, address and email. Use compatible images, but avoid using too many and large images.

In case you didn’t know, Google gives more preferences to Accelerated Mobile Pages as they help you improve mobile visibility, load faster on mobile devices and get high mobile rankings.

Once you’re prepared for mobile SEO, you should check mobile rankings as they can differ from desktop ones. You can use SE Ranking or other similar tools to track your rankings in mobile searchers with precise accuracy. – Read more

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