New data reveals that 79% of digital advertisers are also using SEO as part of their marketing strategy in 2019.
That’s one of many statistics included in WordStream’s report on the online advertising landscape in 2019.
It’s important to highlight that particular point as it goes to show how valuable SEO is even to those who prioritize paid marketing channels.
When asked what other marketing channels are being used to grow their business in 2019, other than digital advertising, SEO was the top choice amongst respondents.
Content marketing, email marketing, and word of mouth marketing were also among the channels most used by digital advertisers.
Here is a complete list of responses.
Outside of digital advertising, what other marketing channels are you using to grow your business in 2019?
- SEO – 79%
- Email marketing – 66%
- Content marketing – 60%
- Word of mouth marketing – 47%
- Direct mail – 32%
- Event marketing – 26%
- Guerrilla marketing – 9%
- Affinity marketing – 6%
- Telemarketing – 4%
- Other – 1%
Advertisers tend to prioritize paid search over organic search because of the potential for immediate profit.
However, it’s clear that advertisers also realize the long-term benefits of investing in SEO. – Read more