Tweaking your keyword lists is like regular car maintenance: you have to do it, or else things stop running properly.
Evaluating and optimizing your lists on a regular basis keeps your content high up in search engine rankings.
However, keyword optimization is not always straightforward.
Google’s algorithms grow more sophisticated constantly, and your old bag of keyword tricks becomes less and less effective.
Still, keyword optimization is an essential part of any successful content marketing strategy – it’s just more nuanced now.
Best practices change from year to year based on Google’s changes and user habits.
This list will help you keep your content among the top results and bring in more visitors.
1. Map Your Keywords to the Buying Journey
Not every potential customer starts their journey with the exact product they want in mind — just like not everyone needs to do extensive research.
Your keywords should be targeting everyone whose interests match the content on your website. – Read more
