Writing native ad headlines can sometimes be more difficult than you initially expect because they require more precision than the regular PPC ads you might already be familiar with. Luckily, there are some things you need to remember that will help you make your native ad headlines stand out. Hence, here are the seven tips for writing an irresistible native ad headline.
#1 Be Concise and Get to The Point
First and foremost, you need to be concise and get to the point right away. As stressed by How To Create Thumb-Stopping Social Ads, it’s important to make your ads look organic, and if you put too much text into them, they will definitely stand out more than they should.
Write a headline that you like. Then, write another one based on the first one, but make it shorter. Strip it down to its basic and most important elements to make it concise and really get to the point of the message you want to convey to your target audience.
#2 Focus on The Audience – Not the Product
Some marketers believe that an ad should focus on the product and try to sell it as effectively as possible. But if you do that, you may start forgetting about the audience which can make your native ad headline too sales-y.
As Harper Donovan from the writing services reviews site Online Writers Rating puts it, “It’s really about finding a balance between the promotional and the valuable aspects of your ad. You need to sell your product – but you also need to do it in a way that doesn’t look like you are only worried about money. That would make it quite unappealing to your potential customers.”
#3 Tell Your Story Through Emotions
Telling your story through emotions is one of the best ways to incorporate both storytelling and branding into your native ad headline. Using emotions will help you connect with your audience better as well as keep their attention quite well.
You need to choose a particular mood for your ads and then stick to it. Do you want it to be inspiring or motivational? Shocking or provocative? Friendly or playful? Once you understand which direction you want the ad to take, you will be able to focus on emotions much better and use them more effectively. – Read more
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