It’s important to keep in mind that maintaining a good online presence goes beyond search rankings.
In many ways, organic search rankings are the lifeblood of the online business world.
As SEO specialists know all too well, Google is famously quiet about what goes into their search ranking algorithms, which they update all the time. When a new update is released, search enthusiasts are quick to make assumptions about how to tweak their SEO strategies to please the all-powerful Google bots.
From time-to-time, experts behind the scenes at Google drop huge hints about the indications of an update – “prioritize this, disregard that.”
However, regardless of what the brass at Google thinks or does, there are a handful of SEO tasks you should still be paying attention to. Here are the seven big ones.
1. Optimizing image alt text
Image alt text has long been a valuable component in SEO. Over the past few years, there have been increasing talks about Google using machine learning to understand what an image is and what it’s all about – which was the primary function of image alt text.
So does this mean that including alt text is a waste of time?
No. Definitely not.
Regardless of what the newer, AI-fueled procedures for image recognition, you aren’t going to lose anything by including good image alt texts on your website. Keep in mind, machine learning is a relatively new concept. While image alt text might be entirely obsolete in the next five to ten years (maybe sooner), optimizing your images the “old fashioned way” is a good idea to play it safe.
2. Prioritizing authority of content
Content “authority” has been this ambiguous component of SEO since the beginning. Obviously, Google wants to present users with the most credible and authoritative content based on their search queries. – Read more
