There are many compelling benefits of PPC advertising.
Whether you’re trying to convince your boss or a client about the value of Google Ads, there’s a powerful case to be made.
For starters, PPC:
- Offers quick entry.
- Results are easy to measurable and track.
- Works well with other marketing channels.
- Provides a wealth of useful data
PPC can have a major – and positive – impact on most businesses and brands. If you aren’t doing any PPC marketing, you’re likely losing out on valuable traffic and revenue.
Need to make the case for PPC advertising? Here are just seven powerful benefits of using PPC.
1. PPC Contributes to Business Goals
This is often the most compelling reason to use PPC advertising. PPC can help you achieve a vast number of business and marketing goals. These goals range from high-level brand exposure and thought leadership to a hot lead submission or e-commerce sale.
Nearly any type of conversion goal can be tracked. PPC is a powerful tool for aligning website traffic drivers to end-goals.
In the era of content marketing and thought leadership, PPC can foster the middle ground of nurturing and serving the middle of the funnel through advertising content downloads, seeking newsletter signups, contest entries, and pushing for app downloads.
PPC can support many parts of the sales funnel and the path that your prospects take from awareness to becoming a customer. Regardless of the set of identified goals, PPC campaigns can be set up effectively.
2. PPC Is Measurable & Trackable
A major benefit of PPC advertising run through Google Ads is that it’s easy to measure and track. Simply use the Google Ads tool in combination with Google Analytics.
You’ll see high-level performance details including impressions, clicks, and conversions (based on the defined business goals).
There’s no mystery to your PPC performance. Stats are readily available and show how your campaigns are performing and what kind of traffic and results they are driving for your budget.
In other advertising and marketing channels, the picture isn’t as clear for attribution of the budget to direct results.
When you send your PPC traffic to dedicated landing pages and track it all the way to conversion using Google Analytics, you’re able to clearly see what you spent and what it drove in terms of your end goals. No billboard or magazine ad can attribute to sales like that.
3. Quick Entry
Even if you’re a decade behind your competitors on jumping into PPC marketing, you can get up and running quickly with a little bit of optimization. This is often a big contrast to starting up SEO efforts, which often take a lot of time and attention to get the same type of positioning and traffic that Google Ads offers within minutes of launch.
When compared to other channels like email and organic social, you have the advantage of targeting people outside of those who are already aware of your brand, and you aren’t limited to your existing followers or customer lists.
PPC lets you quickly cast a wide net to find new prospects and customers.
Plus, most of the work is done within the PPC advertising platform — from the research to campaign build out, to writing ads. You can get up and running quickly with minimal involvement of your development teams, aside from help setting up conversion tracking and any desired landing pages. – Read more
