Changing your content management system, joining domains, or migrating to a new domain can result in dramatic ranking changes.
These are seven considerations for preserving or improving your rankings before attempting these changes.
1. Site Architecture
A major consideration is how the web pages are organized. The organization of the web pages is usually referred to as the site architecture or the taxonomy. The ideal is to have logical category page structure, with additional sub-categories as needed.
There are two considerations:
- Maintain current site architecture to avoid losing rankings
- Update a poor site architecture in order to improve rankings
Maintain Site Architecture
To avoid upsetting good rankings, try to maintain current site architecture. This means keeping the same URLs and categories. Those are the two main considerations, assuming that the web pages aren’t changing.
If you need to merge web pages, choose the most popular URL and redirect the old URLs to the new URL. – Read more