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6 examples of how personalisation can enhance the customer experience

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Personalised marketing means more than just addressing the customer by name. For brands in the travel and hospitality industry, effective personalisation can range from interactive content to targeted banners and customised travel itineraries. – Read

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Marketing to machines
Strategy

Marketing to machines

Imagine this: booking a flight, reserving a hotel, or purchasing groceries online is no longer a task you perform, it’s a task your AI agent

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