What is CRM Software
CRM software or customer relationship management software as its sometimes referred to is business software that’s primary purpose is to improve your sales processes in 6 key ways, which this article looks to explore in detail.
Until more recently the cost of CRM systems has meant they’re out of reach of most small business owners. The advent of software as a service (software delivered over the internet and stored in the “cloud”) has meant CRM systems are now incredibly affordable.
Whether your small business consists of a solo owner or a team of ten, the benefits of CRM software, dramatically outweigh the low costs.
6 Benefits of CRM for a Small Business
- Increased Revenue
- Better Customer Service
- Useful Customer Data
- More Collaboration
- Accurate Reporting
- More Productivity
Let’s take a look at the benefits of CRM for a small business in more detail here