As a business, your website should be informative, and the key to a seamless user experience lies in the navigation.
Any time a user visits a website, they want and expect all content to be clear and concise. Your navigation is the map—and therefore digital portal—between the visitor and what you have to offer.
According to Silverback Strategies, “A key step to staying ahead of competitors is ensuring that your company makes a great first impression, and your website is often the first encounter consumers have with your brand.” Unfortunately, not everyone puts the right amount of time and effort into crafting a navigation that works. With that in mind, these seven tips will help you create a better website navigation that users will appreciate and understand.
1) Plan Your Navigation Early
It’s not uncommon to be eager when creating a website and to simply start adding pages in your website host dashboard. However, this can easily lead to an ill-planned navigation menu, and you can do much better by prepping your pages ahead of time. When you prepare your navigation menu ahead of time, this is called a “sitemap”—and just as it sounds, it’s a map of your website. There are several ways you can do this. Start off by drafting a map via pen and paper to help get your ideas out. Then, begin creating it in something as simple as a Google doc – Read more