Search Engine Optimization – SEO for short – is a crucial part of a website’s marketing strategy.
Content is and will always be important – it is the core of your marketing campaigns. However, all your efforts may prove to be quite useless if that core is not shielded, anchored by something. And that something is SEO, the process which actually helps you reach out to the audience and deliver your message/content.
Optimization allows your website to be found, increases traffic, visibility and lead generation.
In order for it to be effective, however, you need to create a lucrative strategy. You should think about SEO while you are creating the content and you should think about it outside of the creative work as well.
Furthermore, you need to keep on constantly learning about the phenomenon and stay up to date with everything that happens in this area of expertise.
What can you do right now?
First, you should learn everything that is to be learned about SEO and search engine ranking. There are a lot of courses and valuable guides available online, and they will most certainly help you get the most out of your campaigns with minimal time investment.
However, everything depends on you industry and your goals. Learning SEO is all about accomplishing specific objectives and seldom about mere generalities.
For instance, a medical related blog would benefit from courses such as this one while a more generalist blog will benefit more from guides similar to this one. Or, if you want to promote a B2B company, you might find useful a guide/course that specializes in this type of activity such as this one.
All in all, it is better to make sure you know the basics before embarking on such an endeavor.
Then, try to study the phenomenon on a daily basis and keep up to date with everything that happens, all the changes, the additions, plus the trends. – Read more