Facebook Pixel for LeadDigital

5 Last Minute Conversion Tips Before the Holiday Season

My Post - 2019-11-19T152753.898.pngHow to Quickly Boost Conversion Rates for Your Online Store

If you’re an ecommerce owner, you’re probably looking forward to the upcoming holiday season.

You’re planning your marketing campaigns carefully, maybe hiring new people to help, and waiting for more traffic to come. But you may also think it’s too late to do anything with your website to boost sales.

If that’s the case, I have good news for you! There are plenty of small tips you can follow to boost sales this holiday season.

As a UX consultant helping ecommerce businesses increase their sales, I’ve been using data analysis and A/B testing to turn visitors into buyers. It doesn’t matter if you’re a big player with a lot of traffic and thousands of reviews or you’re just taking your first baby steps in the ecommerce world – you can incrementally improve your conversion rates. And you don’t have to turn everything upside down and redesign the whole site.

In this article I will showcase a couple of real-life examples that you can use as inspiration to get the most out of the increased traffic during the upcoming months.

1. Product Page: Highlight Your Strengths

Your marketing campaigns are driving traffic to the product pages. Let’s take a look at them and analyse the options potential buyers have.

Having a choice between your store and your competitors is very convenient for consumers but let’s think about how they make the final decision?

It’s not always about the price! Safety very often comes first. Especially during the stressful holiday season – people care about timely delivery, great customer support, and a high product quality.

Letting them know you guarantee these will remove any possible doubts and convince them they should buy from you.

Real-World Example

For one of our clients, we ran a test in which we added our clients’ competitive advantages to the product page, right below the “Add to cart” button. This simple change alone increased the number of people adding to cart as well as sales. – Read more

Best franchise marketing

Best Digital Agency for Franchises: Top Picks for Boosting Your Business

Digital marketing has become an essential aspect of modern business, and franchises are no exception. With the rise of e-commerce and online shopping, franchises must have a robust online presence to remain competitive. However, creating and maintaining a digital marketing strategy can be challenging, especially for franchise owners who have

Read More »
smma meaning

SMMA Meaning: What Does SMMA Stand For in Digital Marketing?

Social Media Marketing Agencies (SMMAs) have become increasingly popular in recent years due to the growing importance of social media in the business world. SMMA meaning refers to companies that offer social media marketing services to businesses and individuals looking to increase their online presence. These agencies provide a range

Read More »