The implementation of Google AdWords has really changed the SEO landscape, and whatever your opinion of it, if you’re not on the bandwagon you’re missing out.
AdWords is a simple concept that opens the door to a number of possibilities. It works by giving you the chance to add extensions to your adverts with the search engine.
These extensions range from adding your location, a telephone number and prices to your advert – where you end up with your ad looking like nothing else on the search results page.
But of course, it’s not as simple as just picking some extensions and bringing them together. So to get ahead in the game you’ll need to find the extensions that are best for you and get creative with them.
To help you in your pursuit of standing out from the crowd, we’ve constructed a list of the five most creative ways to get your ads to stand out in AdWords:
1. Message extension
The AdWords message extension is the new kid on the block in terms of what’s available on the market.
The feature works by displaying a box at the bottom of your advert offering the option of texting the business for more information among other things. – Read more