Email list building is crucial for email marketing. A high-quality email list can be your most valuable business asset. In this article, you’ll find practical tips on how to build an email list.
Bonus: Want to learn and practice at the same time? Then join the GetResponse List Building Program and over the next 90 days, you’ll learn everything you’ll need to know to grow an engaged email list and increase your sales revenue.
1. How to build an email list FAQ
What is email list building?
Email list building is the process of attracting and adding new contacts to your database. It is the core of all email marketing activities.
Why is list building important?
List building is crucial for effective email marketing for an obvious reason – the bigger your contact list, the bigger the conversion rate opportunities. The more people receive your emails, the higher are your chances of generating sales revenue and achieving your other business objectives.
What is a high-quality email list?
A high-quality email list is a list built with email addresses of people representing your target audience. People who will benefit from using your product or service. Overall, it makes sense to market your offer to people who are likely to become your customers.
How to build an email list from scratch?
In email marketing jargon, building an email list from scratch is called organic email list building, and means that you find out ways of reaching your target audience and ask them to sign up for your email marketing program. Organic list building strategy is permission-based, which means that only people who have expressed explicit consent are added to your list.
How to build an email list fast?
The fastest way to build an email list is to run PPC ad campaigns and partner up with other brands to co-promote an ebook or a report. The goal is to attract as much target audience as possible. In this article, you’ll find plenty of ideas that will help you build your contact list in no time.
2. Basic email list building tools and resources:
Web forms
A web form a.k.a. a signup form is an HTML form that is installed on a website to enable visitors to sign up. There are different kinds of forms to choose from, e.g., a subscription form, download box, scroll form, fixed bar, lightbox, or an exit pop-up.
To build a web form, you can either code it from scratch or use a list builder, like the one built into GetResponse.
There, you’ll find various templates to choose from and an intuitive editor that’ll let you customize your web form to fit the style of your website.
When designing your web form think about the quality to quantity ratio. If you want to reach a specific target audience (e.g., to generate B2B leads), you might need to create a longer web form asking for more details: company name, company size, position, etc. – Read more
