Every marketer seems to be talking about the importance of building an email list, but sometimes it’s hard to know where to start.
For us, it’s pretty simple- the easiest way to start growing your list is to offer a valuable lead magnet or a free incentive that is given to subscribers in exchange for their email address.
As you determine what lead magnet to offer, you’ll want to think about how you are going to get your lead magnet in front of more people. And when you’re ready to launch your lead magnet, it’s best to create a dedicated landing page where you can highlight its benefits and give more information.
Why use landing pages
Utilizing landing pages for your business will make it easier to:
Increase your email list
Your email list is one of the only platforms you own, meaning that you have full creative freedom and control over what content you send, when you send it, and to whom. You don’t have to deal with algorithm changes or the fear of certain social media platforms dissolving.
Instead, you can convert your social followers into email subscribers so you always have a direct line of communication to them.
If you want to start growing your email list today, sign up for a free trial of ConvertKit!
Sell more digital products
If you are an online educator, content creator, or influencer, you may already be thinking about how you can use email marketing to boost your digital product sales on autopilot. The great thing about digital products like online courses and ebooks is that once they’ve been created, you can put more of your energy into promoting your offers through various lead magnet-focused landing pages.
With a landing page, you can create messaging that is directed to one niche audience. And when your lead magnet is delivered through ConvertKit, it will also trigger an automated email sequence with a series of emails where you can further educate and sell your digital products. You can easily build this with our Visual Automations tool.
Attract more leads for your services
As a freelancer or service provider, you are probably in search of ways you can generate more quality leads without it taking over your schedule. You’d rather work with clients than spend all of your time trying to market yourself, so connecting your email marketing strategy with landing pages is one of the best ways to simplify your lead generation process. – Read more