Everybody and their mother is using social media in some way these days – in fact, there’s now an estimated 2.62 billion active users of social platforms, and rising every day.
Heck, even dogs now have their own social media accounts.
However, it goes without saying that social media has significantly more potential than merely serving as a forum for sharing selfies and memes.
That potential is something that’s been recognized by nearly every company as an opportunity to help grow their business – many brands even feel ‘invisible’ without some type of social media presence.
In some ways, this is true – social media can be used as a powerful marketing tool by businesses in nearly every type of industry.
However, while social is a valuable marketing tools, the biggest mistake that most businesses make with their social media efforts is that they focus too much on vanity metrics.
How many followers do you have? How many likes or shares do you get? – Read
