How to build an email list without a website
- Kickstart your list with a killer landing page
- Attract subscribers with a giveaway
- Leverage other peoples’ audiences as a podcast guest
Tell me if this sounds familiar.
You have the perfect idea for a new product or service.
Scrambling for a notepad, you jot down some thoughts. The pain points you’re solving. A profile of your ideal customer. A few ideas for names.
Maybe you even buy a custom domain, because this idea is the one. The idea that’ll let you turn your creative skills into a sustainable money-making gig.
And then… Nothing happens.
Haste gives way to overwhelm, as you realize how much work you have ahead of you. Building a website, growing an email list, finding visitors… It’s easy to start feeling like your to-do list is so long, you’ll never reach the end.
But here’s the truth:
You don’t need a tremendous amount of traffic to start on your big dream.
You don’t even need a website.
These days, it’s easy to overcome procrastination and build a thriving email list with just a free landing page, an email service provider (like us!), and a few simple list-building strategies:
- Start small and kickstart your list before launching (or even building a website)
- Leverage other peoples’ audiences to turbocharge your list growth
- Attract visitors and entice them to subscribe with an irresistible offer
So stop letting procrastination get the best of you. Here are three simple strategies you can use today, with step by step instructions to help you build an email list without a website.
Strategy #1: Kickstart your list with a killer landing page (even before you launch)
When I launched my first online business selling curated gift boxes from local makers, I spent HOURS making the design pixel-perfect.
The problem?
All that time building the site was time I could have been growing my list. And, you know, making sales.
Sure, you’ll eventually need a website to help spread the word about your business and scale your audience. But right now, you can start gathering emails and collecting feedback from potential buyers with just a simple “coming soon” page, like this beautiful landing page from Bonnie of B is for Bonnie Studio:
Launching your business with a simple landing page is a great way to kickstart your audience growth. A well-crafted coming soon page helps build anticipation and excitement, encouraging visitors to sign up for your mailing list so you can keep them up-to-date. Once they subscribe, you can email them to collect valuable feedback, helping validate your idea, and allowing subscribers to shape the final product.
Creating a coming soon page also helps you overcome procrastination and launch sooner. You can start growing your list and communicating with your audience without learning to code, wrangling clunky content management systems, or spending hours on copywriting. Less work means you can launch sooner.
In fact, coming soon pages work so well, they’re even used by large companies. Back in 2013, shaving brand Harry’s used a coming soon page to power their pre-launch referral campaign. Within one week before their ecommerce site went live, they gathered emails from nearly 100,000 people eager to learn more about their brand: – Read more
