Small businesses need time and context to evaluate traffic retention, quality backlinks and conversion rates.
Small business owners increasingly understand that website success depends on developing and implementing an SEO strategy.
More than one-third (36%) of small businesses already have an SEO strategy, and an additional 23% plan to develop one in 2019, according to a recent Clutch survey.
While many small business owners understand they need an SEO strategy, many of them struggle to create one that is effective and comprehensive.
To develop and maintain an effective long-term SEO strategy, small business owners need to know the best ways to measure their SEO success.
To understand if your SEO strategy is working, you need to measure efforts that provide context about how your SEO impacts your business. Three metrics, in particular, are useful:
- Traffic retention
- Backlink quality
- Conversion rate
How small businesses currently measure SEO success
Currently, small businesses rely on traffic as the primary barometer of SEO success. – Read more