New year, new design trends!
While everyone is talking about big-picture trends such as designing for voice and virtual reality, there are more immediate design elements that you can see (and deploy) right now for a more on-trend website.
From websites without images above the scroll, to ecommerce that disguises itself as content, to bright blue everything, here’s a look at what’s trending this month.
1. No “Art” Above the Scroll
Have you noticed how many websites don’t have images or video above the scroll? This no “art” design style used to be reserved for coming soon or construction pages that didn’t have images, but it’s trending even for website designs with plenty of other imagery.
If you have a message or statement that is the most important thing for users to know right away, this can be an effective design technique. It works because there’s nothing else to see. (Unless the user refuses to read the words and abandons the design, which can be a risk with this style.)
Make the most of a no art design with beautiful typography and strong color choices.
These design elements can serve as art on their own and help add visual interest to the words on the screen.
Each of the three examples below does this in a slightly different way.
We Are Crowd uses a strong serif-sans serif typography pair on a bright colored background. Users are enticed to delve into the design thanks to an animated scroller on the homepage. The no “art” design actually alternates between image and non-image panels, showing users there is something to look at. – Read more
