The worst nightmare for a webmaster happens when they find a sudden drop in their site rankings and all their hard work is gone!
Are you one of those? Well, take a deep breath! You are not the only one.
Every website has faced or will face a drop in rankings in the future. You can’t avoid it, but you can certainly minimize the impacts of it.
A drop in rankings can happen for a variety of reasons. Both the obvious ones and not so obvious ones are explained in this article. Here are 16 things that can hurt your site rankings:
1. You Are Busy Creating Lots of Low Quality Links to Your Site
Any link that is created or purchased with the intention of manipulating the PageRank that directly impacts a site’s ranking in the search results is referred to as a low-quality link.
Examples of low-quality links are links from low-quality web directories, low-quality article directories, low-quality guest posts, or spam comments. A complete list of link schemes that are counted as unnatural by Google can be found here.
How To Identify Low-Quality Links?
Look for site messages under Search Console. If you have lots of unnatural links pointing to your site, the chances are high that Google will directly send you a message asking you to fix those links. An example of an unnatural linking message is provided below: