Ecommerce is changing. Mobile conversions continue to be on the rise—mobile saw sales increase by 55 percent in 2018, and Forrester predicts that by 2022, smartphones will account for $175.4bn USD in retail sales.
Customer expectations are growing at the same time: 38 percent of shoppers now expect high street businesses to offer same-day delivery.
Other ecommerce trends are very much in line with the web design trends that are pushing the industry forward this year. Progressive web apps, for example, use advanced technologies to bring the speed and features of a mobile app to a mobile website, even allowing for shopping platforms to be accessible offline, points out fashion and beauty ecommerce specialist Mari Corella.
“The key benefit to retailers is that they no longer have to choose between investing in their mobile sites or their apps,” she explains. “Some retailers may even drop their mobile apps entirely in favor of a PWA.” – Read more
