A seamless eCommerce customer journey is all about the transition from “buying” to “experiencing.”
The key to growing your online business is to let your customers explore, decide, and share, and then learn from their experience.
Over the years, A/B testing has evolved from a simple comparative study to a process backed up by a data-driven approach. Businesses and website owners can utilize this approach at every stage of their customer journey.
In this blog post, we take you through 15 A/B testing ideas for eCommerce conversion optimization that will make your cash registers ring faster than ever.
1. Use Browsing History for Personalized Recommendations
Did you know that 45% of online shoppers are more likely to buy from an eCommerce store that offers personalized recommendations? So, if you aren’t leveraging user history on your online store to provide a personalized shopping experience and retargeting your customers, you are probably missing out on an enormous opportunity to increase your conversion rate.
Product recommendations are the ultimate eCommerce conversion optimization tactic that you need to include in your strategy. Keep track of user data such as location, traffic sources, preferences, purchase history so you can highlight products that are on top of your customers’ minds.
One of the biggest players in the eCommerce space when it comes to personalization of product recommendations is Amazon. Take a look at the screenshot below. Suppose you just viewed Dan Ariely’s book on behavioral economics. This is how your homepage is going to look the next time you land on it.
2. Have a Persistent Shopping Cart
Do you see that widget at the right bottom corner of Jabong’s homepage? Yes, that’s your persistent shopping cart. These items were added to the cart a couple of days ago, and as you can see, the cart is still intact with the items. What do you think happened here?
A long-term cookie was established when the eCommerce site was opened. And now, the cart can be viewed during subsequent sessions for a given period of time.
Magento defines persistent shopping carts as carts that keep track of unpurchased items that are left in the cart and saves the information for the customer’s next visit.
A significant percentage of online retailers employ persistent shopping carts as it positively influences buyers’ purchase decision. This is because 56% of visitors tend to save their carts for later and take days or weeks to complete their purchase, and you need to ensure their carts are intact when they return. – Read more