Lead generation is tough. We ask prospects to provide us with their personal data for free, in exchange for a few uncertain benefits. If you find that a bit one-sided, we’re on the same page. Why should people give away private information?
Today’s online customers can mute almost anything advertising-related. For example, the AdBlock extension boasts over 350 million downloads on both Chrome and Safari. People also rely on many other services that block all sorts of unwanted messages.
If all you do is ask a user to type in their email to become a subscriber, there’s no engagement. After all, how often do forms like this one actually persuade you to subscribe?