Keyword research isn’t just about a “keyword”; it is about phrases and questions your target audiences are using to find the answers, products, and services they need. These phrases and questions a critical component of any form of a marketing campaign.
While gathering this data can be very time-consuming when you have completed your keyword research, you should have valuable information you need for:
- Creating better SEO strategies
- PR campaigns
- Content ideation — video, text, social, etc.
- Audience research
- Paid advertising
- Local search campaigns
- Competitive research
- Keywords and phrases to ignore
- Brainstorming sessions
Keyword Research Tools
There are a lot of free tools for you to use that can help you gather this essential information. I am going to break down 12 tools that are free, easy to use, and full of valuable data marketers and businesses can use to improve their marketing strategies.
Google Trends
Google Trends will help you see the relative popularity of keywords, provide valuable data on regional variations, and is a great source for evaluating seasonality and trends in changes with search engine volume for specific keywords over time.
This data is valuable because it will help you avoid jumping on a trend that has passed and will let you see what matters to Google users now.
Comparisons:
You can compare multiple keywords to help you determine audience interests over time.
QuestionDB has created a massive database based on questions asked on Reddit that assesses relevance by a keyword also by the category.
The tool recommends using a broad keyword term. Here is a short set of questions people asked for related to the term “BBQ”: – Read more
