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11 Headline Writing Tips to Drive Traffic & Clicks

My Post (87).pngWondering how to write a headline that drives traffic and clicks?

The best headlines are:

  • Extremely relevant to the content
  • Contain a keyword
  • Generate interests

There’s plenty of room to be creative and demonstrate value, right off the bat.

While there’s no exact science to writing a headline, there are useful headline writing tips that will help you whip up brilliant headlines.

Discover 11 ways to write good headlines.

1. Let Keywords Drive You

If you’re writing a piece of evergreen content, always do keyword research to find out what people are actually searching for.

A slight difference in wording can make a huge impact on traffic.

Let’s take this content, for example.

As with all content, I did keyword research beforehand to pinpoint what people are actually searching for.

I narrowed it down to these keyword phrases, based on their monthly search volume:

  • Headline writing tips: 360
  • How to write a headline: 360
  • Good headlines: 390
  • How to write a good headline: 170

By choosing a relevant keyword phrase with the most search volume, I can boost the ROI of the content.

Accordingly, I chose “headline writing tips” as my main keyword (and, of course, I can use the others as supporting keywords).

As you can see, the headline on this content is “12 Headline Writing Tips to Drive Traffic and Clicks.”

It’s keyword-rich, relevant and (hopefully) demonstrates value.

2. Come up with Multiple Headlines

If you find yourself with a bout of writer’s block and can’t come up with a headline that really strikes your fancy, try writing a bunch!

The act of brainstorming multiple headlines will really get your creative juices flowing, and you’ll land on something great eventually.

3. Know that Sometimes Short and Sweet is A-OK

Sometimes we need to get straight to the point.

Not every headline needs to be lengthy – sometimes being punchy and straightforward is a better approach, so don’t automatically discount a potential headline just because it’s short.

4. Pull a Quote from the Article

Another option for coming up with a good headline is pulling a quote from the content.

A quote, especially from a celebrity or influencer, can be excellent fodder for a headline.

The quote, of course, should be on-topic with the article as a whole.

Here’s one technical issue to keep in mind: unlike body copy, quotes in headlines should always appear in single quotations, according to Associated Press Style. – Read more

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